Founded in 2017
Turan & Tarub is founded and run by Sheela Imran Bandh. She started it in 2017 in Awantipora, Kashmir, where we are still based. We promote rural women artisans and their authentic craftsmanship.
About Turan & Tarub
Brave and Merciful
Turan means brave, and Tarub means merciful.
“Out of passion, creativity and love for the handcraft of Kashmir.”
Founding Story
Our Story
Made to Order
We make custom pieces to whatever you ask for. Each one takes five to six weeks.
Over 1,000 Orders
We have now completed over 1,000 orders, for customers in Kashmir, across India, in the UAE and the Gulf, and in the UK. We sell online only, with no showroom.
The Craftsmanship
Sozni, Aari, Tilla
Each product page tells you which of its work was done by hand.
Sozni
Done by hand, always.
Aari
Also done entirely by hand.
Tilla
Sometimes by hand, sometimes by machine. The product page says which.
The People
The People Behind the Craft
We work directly with independent artisans and pay agreed wages.
A single piece takes them three to six weeks.
Continue the Story
Wear the Valley
Browse our shawls, pherans, stoles and co-ord sets.
Enter the Collection